Innovation, technology and design: in just one word Easy. Six products, the main group of devices used in the field of dispensing and measuring of compressed medical gases and suction control in the hospital environment, completely revised, renewed and implemented with new functionalities. A series of substantial changes have led to significant improvements in performance. A real revolution. Roberto Paratico, managing director of flow-meter™ has personally supervised all the developments of the East products in the last two years. “We have chosen to reinvent a product line that is still an icon in our industry. We have developed highly innovative devices for the typology of the product. This will permit flow-meter™ to continue to be the market leader in this field for the next years”. The project was initiated two years ago. It was a team work where the designers, the technical designers, the marketing staff, the regulatory department and the laboratory have carried out in a coordinated fashion all the activities of development and refinement of the idea. The new Easy products are characterised by a technology at the forefront with technical details that are the result of courageous and revolutionary functional choices, to the point that the usual technical description of each device used up to now does not seem adequate to define it. Easy will revolutionise the market. “We are obviously staking much on this line of products – emphasises Roberto Paratico - and we hope to repeat the success of the present range, in a market context which is decidedly more competitive than in the past, where cost is the determining factor. We would like to win this battle, showing that the economy of the product is based mainly on its reliability and quality. I think that the market today expects more innovative and performing products and Easy, in our opinion, expresses both of these concepts”.